This is the main idea on which Joe Pulizzi and Robert Rose base their book.
You will learn from it why today's marketing is not just about describing the value of a product or service, but rather about building a customer base from scratch and creating value for them.
The authors prove that content marketing should have the same priority as developing your product or service. To show that they use real examples of such giants as Red Bull, Disney or LEGO.
Knowledge from 260 pages you will acquire in 18 minutes - for free!