Attention spans are shorter than ever, down to an average of about 8 seconds. That puts an average internet user BEHIND goldfish.
Banner blindness and widespread adblockers usage are other problems that became a reason to create a new marketing channel - web push notifications.
Facebook, YouTube, Gmail, Slack and others send them, followed by the majority of bloggers, e-commerce owners, marketplaces, banks, telecoms, publishers and other companies for whom the website is an important point of contact with potential customers. Yet, there are still few studies that can easily show the market potential of this marketing channel.
We analyzed data of 2 770 000 000 notifications sent in 2018 via PushPushGo platform, so you can decide whether web push is a tool for you.